Terra Mall | Logo Design

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About the project

Client: Terra shopping mall from Dnipro city

Objectives: Terra shopping mall has been on the market for many years and now the client's request was to find its own face, image, tone of communication through rebranding and convey it to the target audience through relevant communication channels

Solution: The archetype of this brand is the “good guy”. Therefore, decision was to reinforce the core values of this archetype: to be the soul of the company, to do good, to be friendly and sincere, open to life and enjoy every moment. I conveyed this through simple images and smooth shapes of the mark and the text part of the logo. Also I strengthened the brand's stability and “growth trajectory” through the chosen shape of the mark

Tonality of communication: To be close to each other, to fill life with small joys together. The company is a reliable friend who enjoys openly the well-being and comfort of its client

Art Direction: Nataliia Syniepupova, meta² studio